The Top Trends Shaping Digital Marketing

आम्ही आमच्या क्लायंटसह हातोडी करत असलेल्या बर्‍याच ट्रेंडचा हा एक उत्कृष्ट सारांश आहे - सेंद्रिय शोध, स्थानिक शोध, मोबाइल शोध, व्हिडिओ विपणन, ईमेल विपणन, सशुल्क जाहिरात, लीड जनरेशन, आणि सामग्री विपणन मुख्य ट्रेंड आहेत.

It’s pretty much a truism that you need to be keyed in to the latest digital marketing statistics and the hottest trends for your digital marketing strategy to remain effective. यशस्वी डिजिटल मार्केटींग मोहिमेसाठी शीर्ष 7 ट्रेंड आपल्याला माहित असणे आवश्यक आहे आपल्या ब्लॉग पोस्ट आणि ईमेलसाठी योग्य लांबी ठरविण्यासह किंवा आपली एसईओ रणनीती अधिक प्रभावी बनविण्यासह आपल्या विपणन मोहिमेसाठी अर्थ लावण्यासाठी थेट व्यावहारिक टिप्स म्हणून कार्य करणारे विपणन आकडेवारीचा एक समूह आहे.

सर्पवॉच

The digital marketing landscape is constantly evolving, with new trends and technologies emerging to help businesses reach and engage with their target audience.

डिजिटल विपणन ट्रेंड

Serpwatch.io’s infographic and accompanying post discuss several digital marketing trends that are shaping the future. Using their data and information, I’d like to highlight what I believe are the most crucial trends businesses should be aware:

1. सामग्री – High-quality, relevant content is at the core of effective एसइओ. The infographic emphasizes that 72% of marketers believe relevant content creation is the most effective SEO tactic. This demonstrates the need for businesses to invest in creating valuable content that appeals to their target audience and helps improve search rankings.
2. वापरकर्ता अनुभव (UX) – User experience plays a significant role in search engine rankings. The infographic reveals that 38% of users will stop engaging with a website if the layout is unattractive or difficult to navigate. To enhance search rankings, businesses must prioritize UX by optimizing website design, navigation, and load times.
3. कृत्रिम बुद्धिमत्ता (AI) – AI is revolutionizing digital marketing by automating tasks, analyzing data, and delivering personalized content. It helps businesses streamline their marketing efforts, reduce costs, and make data-driven decisions. AI-powered tools like chatbots and machine learning algorithms are becoming essential components of modern marketing strategies.
4. मोबाइल-प्रथम अनुक्रमणिका: – Mobile-first indexing is a trend that Google started in 2018. With this approach, Google predominantly uses the mobile version of a webpage for indexing and ranking. As the infographic highlights, 63% of Google searches in the US are made on mobile devices. This underscores the need for businesses to optimize their websites for mobile users to improve search rankings and user experience.
5. स्थानिक शोध – Local SEO is crucial for businesses seeking to attract customers from specific geographic locations. As the infographic notes, 46% of Google searches have local intent, and 97% of users search for local businesses online. Focusing on local SEO can help businesses improve their online presence and increase foot traffic.
6. आवाज शोध – With the increasing popularity of voice-activated devices, voice search is becoming a significant trend in digital marketing. As voice-activated devices such as Amazon Echo and Google Home gain popularity, voice search is becoming increasingly important for SEO. The infographic reveals that 50% of all searches will be voice-based by 2020. To stay ahead, businesses must optimize their content for voice search, focusing on conversational phrases and long-tail keywords.
7. व्हिडिओ विपणन – Video content continues to be a powerful marketing tool, as it helps increase engagement, conversions, and search engine rankings. Live video, in particular, has gained popularity, providing businesses with a unique way to interact with their audience in real-time. According to the infographic, including a video on a landing page can increase conversions by 80%, and 62% of Google universal searches include video.
8. चालली विपणन – Influencer marketing has emerged as an effective way to reach target audiences and build brand trust. Collaborating with influencers who share similar values and have a loyal following can help businesses improve brand awareness and drive sales.
9. सामाजिक संदेशन अॅप्स – Social messaging apps like WhatsApp, Messenger, and WeChat have become essential communication channels for businesses. With billions of monthly active users, these apps provide a unique opportunity to connect with customers, provide personalized support, and promote products or services.
10. वाढलेला वास्तव (एआर) आणि वर्च्युअल रियालिटी (VR) – AR and VR technologies are transforming the way customers interact with brands and products. These immersive experiences can help businesses enhance customer engagement, showcase products in innovative ways, and create memorable marketing campaigns.

To stay competitive in the ever-evolving digital marketing landscape, businesses must keep up with the latest trends and technologies. By embracing AI, voice search, video marketing, influencer marketing, social messaging apps, visual search, and AR/VR, businesses can effectively reach their target audience, improve engagement, and drive growth.

हे इन्फोग्राफिक, द 7 Trends For A Successful Digital Marketing Campaign, applies the trends to digital marketing campaigns involving SEO, social media, video marketing, cold email outreach, paid advertising, content marketing, and artificial intelligence (AI).